Creative Photography Vision | Meet Sam Peel
About Me: A Photographer Who Loves Telling Stories
Hi, I’m Sam Peel, a professional photographer based in Northamptonshire, UK. My passion? Creating impactful, story-driven visuals that connect people with brands, spaces, and experiences.
My Photography Journey
My creative path began not with a camera, but with art and illustration. I’ve always been fascinated by how images can shape emotions and tell stories. That curiosity soon led me to explore photographym, first capturing family, weddings, and travel, often turning my own kitchen into a makeshift darkroom.
That spark turned into something bigger: I earned a Master’s in Photographic Communication, taught photography at colleges and universities, and eventually built Welly Pictures, a space where creativity and professionalism come together.
Company Values
Collaboration
I prioritise understanding your brand’s core values and maintaining open, honest communication. I’ll listen carefully to ensure your vision is captured while also applying my expertise to independently create polished, professional imagery. Together, we’ll produce photos that truly represent your brand and resonate with your audience.
Creative Thinking
Every brand is unique. I tailor concepts and provide visual inspiration to craft innovative and impactful images. Staying up-to-date with photography trends and techniques ensures your visuals are always striking, effective, and memorable.
Progression
I actively support businesses beyond photography, through social media engagement, blog content, event participation, and charitable initiatives. I continually develop my skills and share insights with my clients to help grow their brands. Follow me on social media or subscribe to my newsletter to stay inspired and informed.
What I Do Best
Today, I specialise in photography that helps people and businesses shine online and in print.
Personal Branding & Headshots – Helping professionals look approachable, confident, and authentic.
Food & Hospitality Photography – Styling and capturing dishes that make taste buds tingle.
Fitness & Lifestyle Photography – Energy-filled shoots that celebrate strength, movement, and wellbeing.
Property & Commercial Photography – Images that sell spaces, from homes to boutique hotels.
One-to-One Photography Tuition – Personalised lessons for beginners, creatives, and businesses.
Every project is a blend of creativity, planning, and storytelling, because great photography isn’t just about looking good, it’s about making people feel something.
A Few Fun Facts About Me
My favourite coffee order: a latte (fuel for editing marathons!).
I’m a huge fan of travel photography, as I see every new place as a story waiting to be told.
I love blending creative styling into shoots, from food setups to lifestyle scenes.
Collaboration is at the heart of my work, as I thrive on bringing clients’ visions to life.
Lastly if I am not with my camera I am taking in the nature while paddling down the river to relax and refresh
Graham Francis - Headshot photography
“I served in the Royal Navy from 1961 until I left in 1972, but I hadn't got a portrait photograph of myself before I left , so I contacted Sam and asked her to come to my home, and take some pictures of me in my uniform, (I want to add them to my memoirs I'm writing after losing my wife recently) Sam had no hesitation, and came with all her equipment, and took my photos, although I have aged 52 years, no one would know ?
Sam is very professional, and gave me plenty of confidence in getting the right shot.
I would certainly recommend Sam for anyone wanting portrait photos, whether individual, or maybe a family group.
Thank you Sam”
Let’s Stay in Touch
Behind-the-scenes reels, tips, and recent shoots:
Instagram: @welly_commercial_photographer
Facebook: Welly Pictures Commercial Photographer
LinkedIn: Welly Pictures